Fixed Term Contract Until: September 2025
We’re looking for a Direct Response Marketing Officer to join our busy and thriving Events Marketing team. This role will manage and deliver multi-channel marketing campaigns, driving participation for our sports, challenge, and mass event program.
You’ll report to the Events Marketing Campaign Manager. The Events Marketing team is in the Events team and sits in the wider Income and Engagement directorate. The Events Marketing team is responsible for recruiting event participants across a range of sports, challenge, and mass events, as well as involvement in retention strategies to cross-sell our supporters into other fundraising products.
You will:
- Work with different teams across the organisation, as well as with our media agency and external stakeholders, to brief, optimise and evaluate marketing campaigns, with a focus on monitoring performance and coordinating evaluations.
- Make recommendations to help inform and improve future campaigns.
- Write marketing copy for your campaigns, work closely with internal and external designers to develop creative ideas, and produce post-campaign reports.
About you
You will be experienced in marketing and communications. You’ll need to have excellent organisational and timekeeping skills, be a team player and show passion for the cause, working to maximise our income to increase the impact we have on the lives of people affected by dementia.
You will be able to demonstrate your experience of planning, developing, and delivering multi-channel campaigns. You will have experience in budgeting and financial management and be an innovative thinker with a test and learn attitude.
You will be a fantastic communicator, with great attention to detail.