Interview date: W/C 7th October
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
You will work alongside an award-winning team and creative and media partners, to oversee and deliver some of the biggest moments in Alzheimer’s Society’s calendar.
Dementia is the biggest health and social care crisis of our time, yet millions aren’t aware of the scale and seriousness of it. It’s our job to make dementia a priority and create campaigns that illustrate both the scale of the problem, and the ambition and need of our solution. This is where you come in!
As our Senior Marketing Manager, working on Brand, you will build and lead bold and pioneering brand campaigns, such as The Ultimate Vow and The Long Goodbye, to grow our brand and cause amongst the general public. This role reports into the Head of Brand and Marketing, and has two line reports, working closely and collaboratively with fantastic colleagues in Creative, Supporter Experience, Fundraising and across the charity.
You and your team will be responsible for end-to-end brand activity – from briefing of campaigns to media planning, creative development and delivery, testing, internal integration, measurements, and evaluation. As well as opportunistic ways to grow our brand and cut-through the noise with bold and clever tactical activations.
Our brand is growing from strength to strength, with our campaigns achieving fantastic results that are growing spontaneous awareness, brand buzz and driving impact across the charity. This role can supercharge that work as we implement the next phase of our brand strategy. The Brand and Marketing team are a passionate and ambitious team who work across every touch point of our brand and effective ways to grow our organisation – from nationwide campaigns to action weeks, sports to partnerships, influencing to proving vital services and health information.
And it’s a brilliant time to be a part of Alzheimer’s Society. Alzheimer's Society was named on the Sunday Times Best Places to Work 2023! We have achieved excellent scores for workplace happiness, pride, and job satisfaction. This is a wonderful achievement and we're incredibly proud, as this is fantastic testament to all the people who make up Alzheimer’s Society
This is a homeworking role, but you may be required to travel to attend meetings, events and team-days. You must reside in the UK, have the correct right to work documents to work in the UK and be comfortable/willing to travel to our offices (London or Birmingham) if/when required.
About you
- Be collaborative, passionate and driven marketing professional who can hit the ground running
- Ability to build strong relationships with key stakeholders.
- Knowledge and understanding of what makes fantastic brand and marketing campaigns through your experience, built on insight, creativity and bravery that cuts through and tells a memorable story. And you can communicate that powerfully at all levels.
- You know how to get the best out of people – your peers, your line reports and our brilliant partners, such as creative and media planning agencies.
- You just know how to get things done - seamlessly moving from project management mode to galvanising wider teams around key campaigns and activations. You can provide strategic leadership and guidance to your team and your projects, with a deep understanding of brand strategy.
- You'll be a team player who relishes the responsibility to make compelling campaigns, has the vision to see the best path to growth and has great fun along the way.
Ultimately, we all work hard every day to make a true difference in people's lives. That’s why we are proud to support you with a range of benefits, recognition, and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.