Senior Audience Insight Manager

About Alzheimer's Society - who are we and what’s our mission?

Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we’re working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

About the opportunity

This is an exciting time to join the Audience Insight team, part of the Brand and Communications function within the Income and Engagement directorate. Since the relaunch of our brand, Alzheimer’s Society has gone from strength to strength using audience insight to inform strategic decisions at the highest level of the organisation.

The scope of our work is wide ranging. We lead on market research projects across the Society, supporting not just Income and Engagement, but also Research, Influencing, and Services. One day you might be supporting a local services initiative, the next you could be testing advertising and communications, and the next collaborating on the UK’s largest research study involving people affected by dementia.

Over the past year, we’ve delivered a diverse mix of qualitative and quantitative projects, both internally and through external agencies. We use cutting edge techniques including neuroscience and behavioural science to generate impactful insights that drive change across the charity.

You’ll be joining a team of three dedicated market research professionals and will have line management responsibilities.

About you

You will:

• Have a minimum of 7 years’ experience in market research, either client side or agency side
• Bring proven line management experience
• Demonstrate strong qualitative and quantitative research expertise, including moderating focus groups
• Be a strategic thinker, confident presenting insights and recommendations to board level stakeholders
• Have experience working with or within the charitable sector

What you’ll focus on:

• Embedding and bringing a new segmentation to life
• Communication & message testing
• Influencing and Policy research around the needs of those affected by dementia and helping to recommend policy recommendations to key stakeholders
• Fundraising initiatives and new product development.

Senior Audience Insight Manager
Closing Date: 18^th June

Ourcommitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our tablebetter reflect and understand the communities we exist to serve. We stronglyencourage individuals to apply who have a disability, impairment or healthcondition or individuals who identify as Black, Asian or from another minorityethnic background, as these groups are currently under-represented at Alzheimer'sSociety.

We want everyone we work with, as a colleague,volunteer, supporter, or someone we support, to feel included and that theybelong at Alzheimer's Society.

Our Equity, Diversity and Inclusion Strategyhere along with our internal employee forum and Employee Lived Experiencenetwork groups help us promote inclusion and belonging, becoming an engaged andinclusive organisation for all our people.

Our hiring process

During your recruitment process, wewant to make sure that you bring your whole self and can be at your best. Weare working hard to ensure our recruitment process is as inclusive as possible,so please do inform us of your experience and anything you think we could dobetter by completing our candidate survey when you apply.  Please also contact the Alzheimer’s SocietyTalent Acquisition Team via [email protected] forapplication support or any adjustments you might need.

Toensure fairness and consistency in selecting the best candidate for this role,all our applications are anonymised until an interview has been confirmed. Werecognise the benefits of AI, but if you're considering using it to submit yourapplication, we encourage you to reflect on the value it truly adds. AI toolsoften lack the personal touch and authenticity that set candidates apart. Wewant to hear your unique perspective, experiences, and skills, so weencourage you to showcase them in your own voice.

We try to avoid closing roles early wherepossible, however, if we receive a high volume of applications, we may closeearlier than the advertised closing date. Should this occur, we will aim toprovide you with at least 48 hours' notice.

We are committed to safer recruitment andensuring the welfare of those we work with. Due to the nature of some of ourroles, we might need to carry out a DBS check at the relevant level. 

Givingback to you

Ouremployees work hard every day to make a true difference in people's lives. Weare proud to support them with a range of benefits, recognition and many optionsfor working agilely, all contributing to a strong work-life balance. We alsohave various learning programmes to support you in your development and helpyou grow to realise your potential and shape a career with the Alzheimer'sSociety. 

Youcan also visit our Workingfor Us pages,which give you more information about what it’s like to be an employee at theSociety.