Customer Selections Analyst

Closing Date: 17^th August 2025
Interview Date: 27^th & 28^th August 2025
Contract: This is a fixed-term contract until the 1^st May 2026

About the opportunity

This is a wonderful opportunity for a selection expert to join the Supporter Selections Team at Alzheimer’s Society in what is a really exciting time for both the charity and the team. You will be joining the team as we further develop our selections by using insight, both in and post-campaign, plus develop highly relevant and individualised supporter experiences to drive our communications and improve supporter journeys. The successful candidate will play an integral role in helping us achieve this alongside exploring new and improved ways of delivering our selections and supporter journeys, plus enhancing our processes through improvements to our systems.

As a Customer Selections Analyst, you will be responsible for working with teams from across Income & Engagement to ensure the successful delivery of accurate and targeted selections to support warm marketing activity and stewardship, plus the design and production of multi-stage supporter journeys through the use of PeopleStage, our campaign planning and management tool.  Your proficiency in managing and prioritising tasks will be invaluable in delivering selections on our agreed Communications Plan, and you will be pivotal in enabling our organisation to communicate with the right supporters, through the right channel, at the right time, in the right way, through the systems and tools available to you.

As a trusted expert and a critical friend to Income & Engagement colleagues and stakeholders, you will play a crucial role in deepening understanding of Alzheimer’s Society’s supporters, particularly concerning their next best action. Through using accessible campaign results, data models and other sources of insight, you will enable colleagues to test hypotheses and pivot campaign comms to drive satisfaction, loyalty, and sustainable growth across Alzheimer’s Society’s audiences.

Your strong background in using query-based systems and campaign planning and management tools, alongside having meticulous attention to detail and thriving in high-pressure environments will make you ideal for this exciting role at Alzheimer’s Society.

You will:

• Use our data selections software, Faststats, to produce insightful data selections for our Income & Engagement teams to use to engage with our warm supporters.
• Support colleagues to test hypotheses and continuously innovate.
• Foster data curiosity and collaboration.
• Play a crucial role in deepening and developing an understanding of Alzheimer’s Society’s supporters.
• Drive loyalty and sustainable growth across Alzheimer’s Society’s audiences.

About you

Your passion for continuous learning and improvement will be infectious in fostering curiosity and experimentation amongst our amazing fundraisers, driven by wanting to provide an exceptional experience for Alzheimer’s Society supporters. You will:

• Possess extensive experience in data segmentation and data selection.
• Feel at home using Excel to manipulate and manage data sets.
• Be an exceptional communicator, caring passionately about sharing ideas and working collaboratively.
• Be adaptable to changing circumstances with a positive and can-do attitude.
• Be a real team player, passionate about delivering excellent work.
• Know that we’re better together; being open and combining strengths to achieve more.
• Compassionate and honest whilst being comfortable giving and receiving radical candour.
• Continually improve and look to develop standards and performance.
• Be a successful and proven self-motivator.

What you’ll focus on:

• Delivering targeted data selections for warm marketing activities for direct mail, telephone, email, SMS, and social media channels.
• Collaborating with teams across Income & Engagement to deliver stewardship requirements and automations through the most appropriate and effective tool, exploring the use of PeopleStage and DotDigital to optimise engagement with existing supporters.
• Working collaboratively with the Supporter Insight Analysts to gain insight into audiences, and the Campaign Reporting and Optimisation Manager to gain an understanding of the impact of previous communications to enable more effective and insight-driven selections.
• Working alongside our Apteco partner to highlight process improvements to continuously refine and strengthen our selection process and provide the best possible stewardship solution.
• Implementing quality control processes to ensure that relevant suppressions and selection rules are followed, with responsibility for the accuracy of their data selections.

Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we’re working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer’s Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a DBS check at the relevant level.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it’s like to be an employee at the Society.