Marketing Officer

We’re looking for a Marketing Officer to join our thriving Events Marketing team. If you enjoy creating meaningful marketing campaigns, working collaboratively, and using data to make a difference, we would love to hear from you.

In this role, you’ll help plan and deliver primarily digital, multi-channel marketing campaigns that inspire people to take part in our sports, challenge, and mass participation events. Your work will play a direct part in growing our community of supporters and increasing the impact we can have for people affected by dementia.

About the team

You’ll be part of a close-knit team made up of a Senior Marketing Manager, two Event Marketing Campaign Managers, and three Marketing Officers. You’ll report to one of the Marketing Managers and work alongside colleagues across the wider Events team and Income and Engagement directorate.

Your marketing campaigns will bring new participants to our events, and you’ll also be involved in retention strategies to cross-sell our supporters into other fundraising products to build lasting relationships and help them discover other ways to get involved.

What you’ll be doing

You’ll collaborate with teams across the organisation, as well as with our media agency and external partners, to plan, brief, optimise and evaluate marketing campaigns. You’ll keep a close eye on performance and organise evaluations to make sure that we learn as much as possible from every campaign and continuously improve what we do.

You’ll take ownership of your campaign budgets, including setting and tracking spend carefully and working with colleagues to make the most of every pound we spend. You’ll share updates on performance and flag any opportunities or challenges early, helping the team stay on track and maximising the return on investment wherever possible.

Creativity is a big part of the role too. You’ll write engaging marketing copy, research ideas for campaign creative, and work with designers to bring those ideas to life. After each campaign, you’ll pull together insights and recommendations to help shape future activity.

About you

• You have experience delivering multi-channel marketing campaigns, ideally with a digital focus
• You are confident managing budgets and tracking performance
• You are organised and able to manage your time across different projects
• You enjoy working with others and building positive relationships
• You like testing new ideas and learning from results
• You care about making a difference and feel motivated by our cause

Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.