Senior Marketing Manager (Support Services and Health Information)

Do you have experience of developing and deploying successful multi-channel marketing strategies and campaigns? Could you help end the devastation caused by dementia by improving our reach with audiences who need our help? 

We are recruiting for a Senior Marketing Manager to join on a full-time basis, working 35 hours per week on a permanent contract. This is a home-based role, with occasional travel required for in-person team meetings and events.

As Senior Marketing Manager (Support Services and Health Information) you will be responsible for driving awareness, perceptions, understanding and engagement of our life-changing support services by developing and delivering marketing strategies, plans and activations. You’ll also lead the marketing for our health information and public awareness initiatives to drive awareness and understanding of dementia and dementia diagnosis.

You’ll be responsible for leading the next phase of our support services and information marketing strategy and plans in conjunction with key partners and stakeholders. This includes translating business objectives into multi-channel marketing strategies and annual plans.

This role will contribute towards the vital work of growing our reach with audiences who need our help – whether it’s understanding possible signs and symptoms, how to navigate the diagnosis pathway, or needing support and care throughout their journey. As Senior Marketing Manager, you’ll work with our always-on multi-channel marketing initiatives across out of home and digital, contributing to our organisational priority of improving reach and impact to help stop dementia devastating lives.

Interviews for this role have been provisionally scheduled to take place via MS Teams on Thursday 30^th April.

About you

Joining us, you’ll have extensive experience of developing and deploying successful multi-channel marketing strategies and campaigns – ideally within the charity sector/and or health/support services. You’ll also have experience using audience insight to create engaging marketing activities and meet audience needs.

To achieve success in this role you’ll need to be able to work collaboratively with others and use influencing and communication skills to manage relationships effectively with key stakeholders.

Crucially, you’ll possess demonstrable expertise in marketing and advertising techniques and practices across paid, earned and owned and shared media: including print, digital, content marketing, PR, social media, email, and video creation. You’ll have the ability to translate business needs into creative marketing campaigns, engaging the hearts and minds of audiences.

What you’ll focus on:

• Working across the Society to deliver multi-channel end-to-end marketing campaigns and plans to promote our range of services, health information and public awareness initiatives.
• Working closely with the Head of Brand and Marketing to develop and review support services and health information marketing strategy, aligning with overall long-term brand and organisation strategy and objectives.
• Running key steering and working groups to build, deliver and monitor key marketing strategies.
• Leading teams from across the organisation to deliver against our services and health information marketing objectives across paid, owned and earned. Utilising opportunities for integration and cross-sell.
• Leading reporting across all services and health information marketing activity to measure marketing performance, inform decision making and report to senior stakeholders.
• In collaboration with the Audience Insight Team, leading on the development and deployment of the services and health information audience strategy.
• Overseeing all media planning and implementation for services and health information marketing campaigns.
• Commissioning creative propositions as, and when, appropriate with our internal creative team or external creative agency to ensure our marketing efforts are resonating with target audiences.

Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.