Digital Campaigns and Optimisations Manager

Every day at Alzheimer’s Society, people affected by dementia come to us for support, information and hope. A carer looking for advice late at night. A family trying to understand a diagnosis. A supporter wanting to fund change. Digital plays a huge part in helping people find what they need, when they need it most.

We’re looking for a Digital Campaigns and Optimisation Manager to help shape those experiences.

This role is about making our digital channels feel clear, accessible and human. You’ll help create better online journeys across campaigns, content and platforms, making it easier for people to access support, connect with our work and take action.

You’ll work closely with colleagues across fundraising, marketing and digital, bringing together creativity, insight and empathy to improve how we engage with people online. Whether you’re designing a website journey, improving campaign performance or using data to spot opportunities, your work will help create digital experiences that genuinely make a difference.

We’re looking for someone who shares our values. Someone who cares about inclusion, believes in working together and wants to use digital to create positive change for people affected by dementia.

What you’ll do

You’ll help bring our digital activity to life, making sure the experiences we create are useful, engaging and easy to access for everyone.

In this role, you will:

• Deliver and improve digital campaigns, content and user journeys across our platforms, including the Society’s main website and fundraising platforms.
• Use insight, feedback and testing to understand what people need and improve their online experience.
• Work with teams across the organisation to support campaigns and digital projects from idea through to delivery.
• Use tools like Google Analytics 4 to track performance, spot opportunities and guide decisions.
• Help make sure our digital content is accessible, inclusive and user focused.
• Support a culture of continuous improvement, collaboration and learning within the team.

No two days will look the same. One day you might be improving a donation journey to help raise vital funds. The next, you could be helping make support content easier for someone with dementia or their family to find and understand.

About you

You’re someone who cares about creating digital experiences that work well for real people. You enjoy solving problems, improving journeys and working with others to make things better.

• Improving digital content, websites or user journeys to help people find what they need and take action.
• Supporting or managing people as part of a positive and collaborative team.
• Using CMS platforms such as Drupal, WordPress, Umbraco or similar systems to manage website content.
• Working in agile or flexible ways, with the ability to adapt and keep improving things over time.
• Using data and tools like Google Analytics 4 to understand what’s working well and where digital experiences can be improved.

You’ll also bring strong communication and organisational skills, an understanding of accessible and inclusive digital content, and a genuine passion for creating great online experiences.

At Alzheimer’s Society, you’ll be part of a team that is determined to make a difference where it matters most.

Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.