Regional Fundraising Acquisition Officer

Do you have experience of planning, developing, and delivering complex, multi-channel marketing campaigns? Could you help to refine our marketing campaigns and enhance results to ensure marketing investment delivers maximum impact?

We are recruiting for a Regional Fundraising Acquisition Officer to join on a full-time basis, working 35 hours per week on a permanent contract. This is a home-based role, with occasional travel required for in-person team meetings and events.

This is an exciting new opportunity within our team, as Regional Fundraising Acquisition Officer you will lead the delivery, optimisation and continuous improvement of multi-channel marketing campaigns, driving participation across Organise Your Own, Corporate, and Groups and Clubs activities.

Using data, insight and testing, you will identify opportunities to maximise registrations and campaign performance. Your understanding of sector trends will help inform strategy and ensure marketing investment delivers maximum impact. Acting as a subject matter expert, you will embed a test-and-learn approach to continually refine campaigns and enhance results.

In this role, you will collaborate closely with internal teams, external stakeholders and media agencies to brief, manage and optimise campaigns from planning through to execution and evaluation. With a strong focus on performance monitoring, you will deliver clear, insight-driven evaluations and actionable recommendations to shape future activity. By staying ahead of market developments and championing innovation, you will play a key role in evolving our marketing approach and driving best-in-class campaign delivery.

Interviews for this role have been provisionally scheduled to take place via MS Teams on Tuesday 25th and Wednesday 26th August.

About you
Joining us, you’ll have demonstrable experience of planning, developing, and delivering complex, multi-channel marketing campaigns. You’ll also have experience of marketing and communications, including the ability to brief in print, copy, design or market research and experience of working in fundraising products/events.

Crucially, you’ll be able to think strategically and monitor, collect and analyse data to make clear decisions and recommendations. You’ll be proactive with the ability to use your initiative to drive an activity forward or solve problems.

What you’ll focus on:

• Planning, developing and executing marketing campaigns for Alzheimer’s Society Regional Fundraising activity.
• Responsible for campaign KPI performance; meeting registration targets and other key metrics such as CPA.
• Delivering compelling copy, ensuring that all communication is in line with the overall campaign concept and adheres to Brand guidelines.
• Responsible for the production of all marketing collateral for all relevant Regional Fundraising acquisition campaigns.
• Developing and implementing Regional Fundraising marketing across a range of media channels.
• Providing timely and accurate updates on key campaign metrics to senior stakeholders, along with recommendations for improvements.
• Working closely with other teams, including Digital Marketing, Brand and Creative Services to develop campaigns with maximum impact.

Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.