Working from Home Allowance of £312 per annum
Advertising Salary
£31,018 - £31,018 Per Annum
Hours Per Week
35
All Locations
Home Based
All Departments
Fundraising Marketing
Fixed Term Contract
External Advertising End Date
20 Jul 2025

About The Role

Are you a direct marketer looking for and opportunity to broaden your experience into new channels and products? 
Would you like to be part of a large and friendly team who are all passionate about the special and selfless gifts we receive through Wills?
 
Yes? We have a fantastic 9 month Fixed Term Contract with opportunities for internal collaboration and personal development!

We are excited to be able to offer an amazing vacancy for a Legacy Marketing Executive. This varied and diverse role will support us to deliver our ambitious marketing strategy, bringing in a third of the charity’s income through gifts in Wills to help give help and hope to people living with dementia for years to come. the successful individual will have opportunity to work across marketing channels both online and offline, as well as strategic projects across the wider fundraising team!
 
About you
  • Data driven and detail oriented
  • Experienced in direct marketing through paid channels (direct mail, paid social, press adverts among others)
  • Experienced in all aspects of day-to-day campaign management (creative development, data segmentation, supplier management, results analysis)
  • Have a creative flare and passion for delivering the best possible supporter experience
  • A confident communicator and able to work with multiple stakeholders across the organisation and externally
What you’ll focus on: 
  • Rolling out our new legacy proposition: Help shape the future of our programme and bring our new messaging to life
  • Exploring emerging digital channels: Lead on some of our newest digital channels including LinkedIn
  • Leading our podcast campaign: Develop engaging “host-read” podcast ads that connect emotionally with listeners
  • Reporting on our annual status check campaign: Finalising our direct mail and email campaigns with our agency partner
  • Creating our biggest press inserts campaign ever: Collaborate with Open to develop standout creative for major newspapers and magazines
 

About Alzheimer's Society

Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we’re working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer’s Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a DBS check at the relevant level.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it’s like to be an employee at the Society.

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