Marketing Manager Brand

What if a brand marketing campaign could make more people aware that dementia is the UK’s biggest killer? Encourage someone caring for a loved one with dementia to seek support? Or inspire more people to use their voice and help make dementia a public priority?

That’s the kind of difference your work could make as Marketing Manager (Brand) at Alzheimer’s Society.

You’ll join our Brand Marketing team at an exciting time. Following the success of campaigns including The Ultimate Vow, The Long Goodbye and, currently, A Personal Appeal, we’re on a mission to grow the public’s awareness of dementia and Alzheimer’s Society’s unique role in tackling the devastation of this disease.  

You’ll work alongside the Senior Marketing Manager (Brand) to deliver the next advert in the A Personal Appeal series, develop strategic, innovative brand activations and partnerships and help shape where our brand goes next.

Do you have experience of turning an insight into a powerful idea that people can’t forget? Or working with a variety of stakeholders to create work that reaches the right people in the right places to inspire action?

In this role, you’ll help us do exactly that.

What you'll do

You’ll help develop brand campaigns, activations and partnerships from an initial idea through to testing, creative execution and delivery across a range of channels. And you’ll work collaboratively throughout the process with both our trusted creative and media planning agencies and internal stakeholders to build sector-leading work.

You’ll:

• Lead and project manage the delivery of large-scale, multi-channel brand marketing campaigns, keeping projects on track and working to agreed deadlines and budgets.
• Develop and deliver paid media strategies across AV, digital, out of home and print channels.
• Work closely with our creative and media agencies, building positive relationships and creating the conditions for brilliant work that makes people sit up and take notice.
• Drill down into audience insights, research and campaign performance to understand what’s working and where we can shift our approach to achieve organisational objectives.
• Bring colleagues and stakeholders with you along the way, so people across the organisation understand and feel connected to our campaigns.
• Help shape our brand strategy and make sure everything we produce feels consistent, relevant and inclusive.
• Manage significant budgets, making thoughtful decisions about where our investment can have the greatest impact.
• Consult on the strategic and creative development of key fundraising products, finding opportunities to connect our brand and fundraising activity.Line manage and support the Senior Marketing Executive (Brand), helping them develop and grow in their role.
• Deputise for the Senior Marketing Manager (Brand) when needed.

Some days will involve big ideas and inspiring creative conversations. Others will be about budgets, timelines, analysing data and getting the small details just right. You’ll need to be comfortable with both sides of this coin, while keeping sight of why this work matters to our audiences.

About you

You’ll be a confident and thoughtful marketer who understands what makes a strong brand - and how good marketing can help an organisation connect with more people and achieve its goals.

You might have developed your skills in a charity, agency, commercial organisation or somewhere completely different. What matters is what you can bring to the role, the way you work with others and your motivation to create work that truly makes a difference.

We’re looking for someone who can:

• Lead and project manage large-scale, successful, multi-channel campaigns, balancing competing priorities and keeping delivery on track to tight deadlines.
• Develop and deliver multi-channel paid media strategies, using insights and performance data to make informed decisions.
• Manage, track and make effective use of significant budgets, with a clear focus on value and impact.
• Work collaboratively with creative and media agencies, providing clear direction, challenging constructively and creating space for ideas to bloom.
• Communicate clearly, build trusted relationships and influence a broad range of stakeholders, including senior colleagues.
• Understand how brand marketing can build trust, awareness and engagement to support a charity’s wider goals.
• Use research, data and insights to understand what matters to people, translating learnings into compelling brand campaigns and partnerships.

You’ll be comfortable bringing both creative flair and analytical thinking to your work. You’ll be organised, curious and able to manage your own workload, while also knowing when to involve others or ask for support.

Most importantly, you’ll care deeply about the work you produce and the people it’s reaching.

We value different perspectives, backgrounds and ways of thinking, and we know there are many different routes into a role like this.

If you can see yourself doing this role but don’t meet every single requirement, please don’t let that stop you from applying. We’d love to hear from you.

Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.

INDAZ