Strategic Content Lead

Do you have experience leading content strategy across a broad range of channels and using audience insight and user research to shape content? Would you like to help end the devastation caused by dementia by shaping how we tell our story, ensuring our content supports dementia support, fundraising, campaigning and awareness? 

We are recruiting for a Strategic Content Lead to join on a full-time basis, working 35 hours per week on a permanent contract. This is a home-based role, with occasional travel required for in-person team meetings and events.

As Strategic Content Lead, you will champion our strategic, organisation-wide approach to content. You’ll develop and lead a clear content strategy that aligns with our overall vision and content principles, ensuring everything we create is consistent, accessible and focused on delivering impact for our audiences.

You’ll continue to evolve how we deliver content, embedding modern content design practices, accessibility standards and new tools and technologies across digital, print and wider media channels. You’ll take a holistic view of content across the Society, driving a channel-neutral approach that brings together subject matter experts, marketing and communications teams, and channel owners.

In this role, you’ll also work collaboratively across teams to make sure content is well-governed, planned, created and used in the most effective way; reducing duplication, improving quality and ensuring it aligns to organisational priorities.

You’ll use insight, data and user research to develop a deep understanding of our audiences, from people affected by dementia to supporters, partners and volunteers. This will help you to continuously improve our content ensuring it is effective, easy to access and meets the needs of those we serve.

Interviews for this role have been provisionally scheduled to take place via MS Teams on Monday 18^th and Tuesday 19^th May.

About you

Joining us, you’ll have proven experience leading content strategy across a broad range of channels (e.g. web, social, email, print, media and broadcast). In addition to this, you’ll have a good understanding of how different channels work together within a joined-up content ecosystem.

Crucially, you’ll be able to use audience insight and user research to shape content, with experience setting and upholding content standards, including tone of voice and editorial guidelines. You’ll also be forward-thinking with an awareness of emerging content practices and technologies (e.g. AI, automation, modular content).

To be successful in this role, you’ll need to be able to communicate effectively with others. This includes utilising your experience of managing, mentoring and developing high performing teams, your ability to influence and advise senior stakeholders and your experience of working in collaboration with other teams.

What you’ll focus on:

• Leading and evolving the organisation-wide content strategy aligned to priorities across support, fundraising, campaigns and awareness.
• Acting as the organisation’s senior expert on content strategy, guiding and influencing stakeholders.
• Defining and embedding the content operating model, including roles, responsibilities and decision-making.
• Owning content standards, including tone of voice and editorial guidelines, ensuring content is accurate, consistent, accessible and inclusive.
• Leading the organisation’s storytelling approach, including sourcing and use of real-life stories to ensure content supports fundraising, awareness and behaviour change.
• Setting KPIs and performance frameworks aligned to organisational objectives.
• Using analytics, research and feedback to improve content effectiveness whilst identifying opportunities to improve content through new tools, technology and AI.

Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.